Ever experience a stroke of genius while in the shower? If yes, you’re not alone. Shower epiphanies are actually quite common.
During a consumer survey in 2014, cognitive psychologist Scott Barry Kaufman found that 72% of people have experienced new ideas in the shower. In fact, 14% took showers for the sole purpose of generating creative thoughts and insights.
So why do our best ideas come in the shower? Turns out science can help explain this phenomenon. Read on to learn how showering primes your brain for creativity and what you can do to tap into your creative side during your next rinse.